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Working with the press requires delivering your story in the most appropriate formats to meet their needs.
Whether it's a press release, by-lined article or a press-specific site of information, like Microsoft's PressPass, providing the correct content in an effective way is key.
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| Aboca USA, the United States subsidiary of Europe's largest herbal remedy company, was launching their 100% natural product line to naturopathic professionals. They turned to PayneSpencer for PR, brochure and collateral development, signage, trade show support, merchandising kits, and advertising in trade publications, local newspapers and radio. |
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| Fluke Corporation was launching a new infrared thermometer — the Fluke 61, code-named "Pyro" — and wanted help breaking through the clutter to key trade press editors. PayneSpencer created the concept of a mailed box with an actual Fluke 61 inside and a bottle of "Pyro Sauce." The label of the sauce featured a little 61 chili pepper on it. The copy on the insert piece, written by Mulberry/Seattle, let the editors know that Fluke is "the hottest brand in IR thermometers." It also included 10 tongue-in-cheek things to measure with their Fluke 61(click here for brochure pdf). The results: one of the most memorable press launches in Flukes history which generated huge press and sales exceeding expectations. |
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Award-winning RealTime Magazine, The Journal of Supply Chain Innovation, is proof of the power of customer stories.
This award-winning magazine (22 publishing awards and counting) provides information on real-world automated data collection (ADC), mobile computing, wireless networking, and radio frequency identification (RFID) technologies — as told through the experiences of Intermec customers.
RealTime readers rank the magazine number one for information on buying and using ADC technology. |
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Podcasts are part of the new media landscape—and an effective way to tell your story.
Intermec is using podcasts to create dynamic new content to educate their customers, potential customers, analysts and the press about new technology advancements.
PayneSpencer created a series of data capture podcasts to bring Intermec's audiences up to speed on the latest technologies.
Download video podcast
Download audio-only podcast |
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Placing your advertising in the best mix of media—whether that's print, online or broadcast—at the best price takes savvy media buying.
With experience planning and placing advertising for GTE Wireless, Gateway Computers, Fluke Corp., Aboca USA and more, PayneSpencer can maximize the effectiveness of your advertising budget.
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The new owner of Kent Women's Spa & Fitness Center was upgrading the club into a full service spa and fitness center for women. She wanted a new, more sophisticated look to the center's identity – one that would better reflect the additional services they were providing.
PayneSpencer designed the new corporate identity system for Kent Women's Spa & Fitness Center. |
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HP's Large-Format Printing Material division needed a big event to launch their breakthrough new product, HP Colorlucent Backlit UV.
PayneSpencer designed and managed an event for the launch at DPI show in Dallas. Colorlucent Backlit UV was displayed throughout the Grand Ballroom while over 250 people enjoyed food and dancing to Duck Soup, one of the hottest bands in Texas.
Not only was it the biggest event of the show, but Colorlucent won the DPI Vision Award and garnered more press than any other large-format printing material product launched by HP. |
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Intermec knows that the proof of any technology is the results its customers achieve. Bass Pro Shops use Intermec's wireless technologies to track hundreds of thousands of SKUs through their distribution center and retail stores.
PayneSpencer went to their home in Springfield, Missouri to interview Bass Pro and shoot photos of this impressive application. |
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