Portfolio
Advertising
Aboca USA, the United States subsidiary of Europe’s largest herbal remedy company, was launching their 100% natural product line to naturopathic professionals.
They turned to PayneSpencer for PR, brochure and collateral development, signage, trade show support, merchandising kits, and advertising in trade publications, local newspapers and radio.
Advertising Media Buying
Placing your advertising in the best mix of media—whether that’s print, online or broadcast—at the best price takes savvy media buying.
With experience planning and placing advertising for GTE Wireless, Gateway Computers, Fluke Corp., Aboca USA and more, PayneSpencer can maximize the effectiveness of your advertising budget.
Public Relations/Media Relations
Working with the press requires delivering your story in the most appropriate formats to meet their needs.
Whether it’s a press release, by-lined article or a press-specific site of information, like Microsoft’s PressPass, providing the correct content in an effective way is key.
Download pdf of a PressPass article.
Product Launches
Fluke Corporation was launching a new infrared thermometer — the Fluke 61, code-named “Pyro” — and wanted help breaking through the clutter to key trade press editors. PayneSpencer created the concept of a mailed box with an actual Fluke 61 inside and a bottle of “Pyro Sauce.”
The label of the sauce featured a little 61 chili pepper on it. The copy on the insert piece, written by PayneSpencer, let the editors know that Fluke is “the hottest brand in IR thermometers.”
It also included 10 tongue-in-cheek things to measure with their Fluke 61(click here for brochure pdf). The results: one of the most memorable press launches in Flukes history which generated huge press and sales exceeding expectations.
Custom Publishing
Award-winning RealTime Magazine, The Journal of Supply Chain Innovation, is proof of the power of customer stories.
This award-winning magazine (22 publishing awards and counting) provides information on real-world automated data collection (ADC), mobile computing, wireless networking, and radio frequency identification (RFID) technologies — as told through the experiences of Intermec customers.
RealTime readers rank the magazine number one for information on buying and using ADC technology.
Download pdf of a RealTime issue.
Podcasts/Social Media
Podcasts are part of the new media landscape—and an effective way to tell your story.
Intermec is using podcasts to create dynamic new content to educate their customers, potential customers, analysts and the press about new technology advancements.
PayneSpencer created a series of data capture podcasts to bring Intermec’s audiences up to speed on the latest technologies.
Branding/Corporate ID
The new owner of Kent Women’s Spa & Fitness Center was upgrading the club into a full service spa and fitness center for women. She wanted a new, more sophisticated look to the center’s identity – one that would better reflect the additional services they were providing.
PayneSpencer designed the new corporate identity system for Kent Women’s Spa & Fitness Center.
Event Management
HP’s Large-Format Printing Material division needed a big event to launch their breakthrough new product, HP Colorlucent Backlit UV.
PayneSpencer designed and managed an event for the launch at DPI show in Dallas. Colorlucent Backlit UV was displayed throughout the Grand Ballroom while over 250 people enjoyed food and dancing to Duck Soup, one of the hottest bands in Texas.
Not only was it the biggest event of the show, but Colorlucent won the DPI Vision Award and garnered more press than any other large-format printing material product launched by HP.
Case Studies/Customer Stories
Case studies and customer stories bring your products to life.
Pomona Electronics, a leader in reliable cables and connectors, knows that the proof of any technology is the results its customers achieve. Microsoft used Pomona connectors while testing its “Sync” fully-integrated, voice activated, in-car communications and entertainment system.
PayneSpencer went to Microsoft to interview the technicians and take application photography. The result was a compelling story of the reliability of Pomona products.
“I look for something that has a smooth operation, like the Pomona Minigrabbers and Micrograbbers,” Gripe said. “You squeeze them and there’s no ratcheting or anything. It just has a quality feel to it that gives you the confidence that they’re going to be there when you need them.
“I’ve tried them all and there is just no comparison, I keep going back to Pomona. It just works.”